Footfall analytics made easy

Instantly understand visitor numbers, timing of visits and visitor demographics.

De-risk site selection, leases and investment decisions with real-world evidence — rank and compare your sites against prospect and competitor locations with ease.

Three free searches. Any location in the UK. No card required.
Footfall map view
Data table view
Demographics charts
Time period selector

Data-driven site selection and analysis that’s simple and affordable

Enter a set of locations and instantly see how they compare and rank. A bad location decision costs many times more than the evidence that would have prevented it — make decisions on new sites, staffing and growth backed by real-world data.

How busy is each location?

How busy is each location?

Get a true picture of how busy a location is with precise daily counts of pedestrians and non-pedestrians. Compare your existing sites with potential new ones to transform raw visitor volumes into confident, data-backed decisions.

When do people visit?

When do people visit?

Understand when the pedestrians and non-pedestrians visit. Our timeline analytics reveal how visits fluctuate by hour, day of week and month, giving you a clear view of each location’s trading potential. Insights are presented in intuitive charts with the data available for download if you need it.

Who are the visitors?

Who are the visitors?

Discover the makeup of visitors with rich demographic profiles powered by UK Census data. Explore age, gender, education, household characteristics and economic activity. Built using visitors’ home locations so you understand the visitors to each location, not the residents.

Work with us your way

WhereThen is more than a dashboard. Behind it is WhereData, a location-data company that can support you at whatever depth you need — from instant self-serve analytics to fully bespoke consultancy.

Self-serve platform

Instant footfall analytics in your browser. Search a location and see visitor volumes, visit timing and demographics in minutes — no data team required, and priced so smaller businesses can afford it.

Get 3 free searches

Raw footfall data

License the datasets behind the platform: hourly footfall and footfall-origin data for UK towns and cities, delivered ready for your own models, GIS tools and data warehouse.

Talk to us about data

Bespoke analysis & insights

Our analysts answer your specific question — site shortlists, catchment reports, portfolio benchmarks, before-and-after impact studies — delivered as clear reports you can put in front of a board or committee.

Discuss a brief

Consultancy

Work with the WhereData team on the harder problems: methodology, data integration, ongoing monitoring programmes and evidence for high-stakes location decisions.

Talk to an expert

Footfall evidence for every decision-maker

A new site, an empty unit, a funding bid, an acquisition — whatever decision you're facing, footfall data makes it defensible. See how organisations like yours use WhereThen.

Retail

Pick sites that will trade, benchmark stores against the footfall they actually receive, and match ranges and rotas to who really visits.

Explore retail

Commercial Real Estate

Attract tenants, justify rents and prove scheme performance with independent visitor evidence — leasing ammunition you can stand behind.

Explore commercial real estate

Local Authorities

Baseline your town centres, evidence funding bids and demonstrate objectively what every intervention achieved.

Explore local authorities

Business Improvement Districts

Report objective footfall to levy payers, measure events and campaigns, and build the evidence base for your renewal ballot.

Explore BIDs

Investors

Underwrite location-dependent businesses with independent footfall evidence — due diligence, portfolio benchmarking and rollout testing.

Explore investors

Leisure & Hospitality

Choose venues where your customers already are, and match opening hours, rotas and offers to real visit patterns.

Explore leisure & hospitality

Don't take our word for it. Check your own high street.

Every new account comes with three free credits. Spend them on any UK location you like — the unit you're considering, your best-performing store, your closest competitor — and get the same footfall volumes, visit timing and demographic profile our paying customers rely on.

No card. No sales call. Just the evidence.

Claim your 3 free searches

Already exploring? The five coffee shop demo locations stay free, and don't touch your credits.

free sample locations

Latest insights

News, blog posts, and long-form articles from the WhereData team.

Coffee Shop Demo Commentary
Articles

Coffee Shop Demo Commentary

Most location data tells you how busy a place is. WhereThen goes further and reveals what kind of place it is. By analysing five very different coffee shop locations, this article shows how commuter hubs, leisure destinations, drive-thrus and neighbourhood sites each produce distinctive behavioural patterns in the data. The examples demonstrate both the accuracy of the platform and how to interpret results for prospective sites by comparing them with locations you already understand.

Lewis Lenssen